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Sell on bol.com in the Netherlands or Belgium? Get more control over your Sponsored Products.
If you sell products on bol.com in the Netherlands or Belgium, you probably already use Sponsored Products or are considering them. They can increase visibility, but advertising costs can rise quickly without clear control. SP Optimizer shows what is going well, where budget is being wasted or opportunity exists, and what action makes sense next.
See the conclusion first
Instead of forcing you to interpret dozens of metrics, SP Optimizer starts with the current status and the most important problem or opportunity.
Profit-focused recommendations
Recommendations are tied to product economics such as break-even ACOS rather than revenue alone.
From advice to safe automation
Start with observation and approval. Automation can be added later behind clear safeguards and an audit trail.
How SP Optimizer works
The product is designed for ordinary bol sellers who want professional Sponsored Products management without building complex rules themselves. The workflow is simple: status → biggest problem or opportunity → recommended action → why → expected effect → evidence → approval. The underlying engine can be sophisticated, but the interface should remain simple and practical.
Simple pricing
€29.95/month on the monthly plan. The annual plan is €199.95 for the first year (about €16.66/month) and then renews at €249.95/year (about €20.83/month). Founding members pay €14.95/month for the first 12 months, or €149.95 for the first year on annual billing; after that the regular price applies. New subscriptions include a 14-day free trial; payment details are collected at signup and the first charge is made only after the trial.
No percentage of advertising spend and no spend-based pricing tiers.
What you see first in SP Optimizer
The customer view is deliberately simple. You see the KPIs that matter, the most important problem or opportunity, any essential information that is still missing, and the next concrete action. Technical ingest, mapping and debug details stay out of the normal customer view.
Relevant KPIs
Spend, attributed sales, ACOS and conversion performance are shown in a compact overview instead of a wall of technical metrics.
Problems and opportunities
SP Optimizer highlights what deserves attention first, so you do not have to search through every campaign and product yourself.
A concrete next step
Each signal is translated into a clear action. Where true product cost is still missing, the tool asks for exactly the information needed before giving a margin-based recommendation.
Frequently asked questions
Is SP Optimizer an agency?
No. It is software for bol sellers. The goal is to make the right advertising decision clear and later automate approved actions safely.
Will the software change campaigns immediately?
No. The safe path starts with Observe/Shadow and Approval. Live changes are only introduced when the safeguards and audit trail are proven.
Is SP Optimizer specifically for bol.com?
Yes. SP Optimizer is built specifically for sellers who advertise with Sponsored Products on bol.com in the Netherlands and Belgium.
Will my language choice be remembered?
Yes. Your selected language is saved, and you can switch at any time with the language menu.